To find suitable keywords for your business, start by understanding your target audience and what terms they might search for when looking for your products or services. Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to explore search volume, competition, and related keyword ideas. Analyze competitors’ websites to identify keywords they rank for. Focus on a mix of short-tail (broad) and long-tail (specific) keywords to balance reach and relevance. Finally, choose keywords that align with your business goals and integrate them naturally into your content.

To check your website's ranking, use SEO tools like Google Search Console, Ahrefs, SEMrush, or Ubersuggest. These platforms allow you to track your website's position for specific keywords across search engines. Simply enter your domain and target keywords to see how your pages are performing. Google Search Console also shows which queries bring traffic to your site and your average position in search results. Regularly monitoring your rankings helps you measure SEO performance and make data-driven improvements.

Hiring a digital marketing agency for SEO can be beneficial, especially if you lack the time, tools, or expertise to handle it yourself. Agencies bring experience, strategic planning, and access to advanced SEO tools to help improve your website’s visibility and rankings. However, if you have a small business with a limited budget, you can start with basic SEO practices on your own. Ultimately, the decision depends on your goals, resources, and how quickly you want to see results.

SEO is a long-term strategy, and results typically take time. You can expect to see noticeable improvements in 3 to 6 months, depending on your website’s current status, competition, and the effectiveness of your SEO efforts. Factors like content quality, backlink building, and technical optimization all influence the timeline. While some small gains may appear early, consistent effort is key to achieving and maintaining strong rankings over time.